You've sent out all these big marketing ideas. You've planned some awesome creative campaigns for your voiceover business.
What's that? No business coming in yet? Now what? Sit and wait? Try something 'new' to gain clients? Hmm...more color...more shiny things...
Wait! Stop right now!
Think 'Solutions Provider'. Instead of grand scale marketing.
As Joe Pulizzi writes in his blog, there are huge differences in content marketing and the usual campaign mentality.
The comment that really stands out - and I like this one - is:
"'The creation of relevant, valuable and compelling content delivered to your customers should never stop.'"
Original article courtesy of Seth Godin